Bringing a modern twist to trusted brand

Using design as a driver to reimagine the brand, and express it to its fullest potential to deliver impactful communication that leaves a lasting impression on investors.

Art direction and design

2024 | Bendigo and Adelaide Bank

Bendigo Bank board of directors standing up at Investor Day 2024

Taking that extra step

Investor Days are a Bank's most important day of the year. The event provides an opportunity to showcase an organization's strategy, financial performance, and growth prospects to current and potential investors. These events help banks to foster transparency, build trust, and attract new investments, ultimately contributing to the long-term success and stability of the institution.

Using our design capabilities, we used the high-profile event to explore the boundaries of the brand expression — using it as a platform to showcase the extra step the bank is taking to convey its core messaging to investors.

Cover page
Agenda on a brand background
Three key strategies on a brand background
Strategy on a brand background
Scaling strategy on a brand background
Statistics on a brand background
Graph data on a white background
Timelines view on a white background

Biggest reception since

Timeline page on a brand background
Grid of brand elements reimagined

The success of the event and initiative signaled strength in Bendigo's future proposition and capability

Value of design

The event played a critical role in introducing design-led thinking being integrated across the bank's departments.

Impressive jump in share price

Following the event days after, the Bendigo's share price rose 12% higher.

Adoption within the business

The success of the presentation led to the style being adopted for internal commmunications. It is currently being embedded and used by senior management and leadership, and developing for future communication channels.

Resounding trust in the brand

The event's warm reception from both internal and external stakeholders showcased investors' trust and confidence in the institution's abilities, enhancing its industry reputation.